Launch yearly initiatives as a strong lobbying organization to encourage growth and affect change within the private sector.
2 assemblies were organized at the prestigious AVA venue in Achrafieh where key opinion leaders were invited to attend an assembly to officially launch the 10 conditions for economic rebound and growth & Lebanon Works.
The invitee list was strategically put together to ensure maximum exposure and impact including, governmental officials, private sector companies, media, embassies and so on.
Furthermore, a post event PR campaign was launched to further ensure that the 10 conditions are widely spread along with a supporting SM campaign.
Over 1,300 attendees across both events including ministers, members of parliament, syndicates, dignitaries, ambassadors, commercial attachés, university presidents’ deans and representatives, professionals from various sectors, as well as media and journalists.
128 media hits including TV, newspapers, online portals and social media.
Recognition as a leading organization with key stakeholders and opinion leaders supporting the mission and lobbying for change.