A WEEKEND IN MZAAR INTERCONTINENTAL FOR CUSTOMERS AND MEDIA

Objective

To highlight the speed of this all-new electric car, experience it and share this experience.

Plan

Organize a launching event of Audi E-tron at Mzaar Intercontinental, inviting clients and media to a relaxing weekend including the reveal of the car, the dinner and entertainment and the car experience on the next day.

Outcome

150 invitees attended 

SM Coverage: 286 Stories from SM influencers and 26 posts reaching around 1.4 M followers

And a Media coverage Value: 93,000$