BETTER TOGETHER CAMPAIGN

Objective

Bring Cypriots to share great moments together.

Plan

3 different events were organized within this campaign:

  • Greener Together: April a green fair with an environmentally friendly image as well as highlighting green initiatives of the mall and of exhibitors.
  • Healthier Together: September, a health awareness exhibition to stress the concept of healthy living: health screening, gym, products etc.
  • Warmer Together: December where we invited Cypriots to donate unused clothes to the needy at the best season of giving.

Outcome

  • The mall witnessed an increase in footfall during the period of the 3 phases
  •  The social image of the mall improved as well as their reputation
  •  The program was adopted for future years and will be part of the annual plans