Launch a new Scottish whisky with a Lebanese signature under the tagline “Born in Scotland, Raised in Lebanon” and reinforce the premium Scottish liquid at an affordable price
MEDIA: A full fledged media plan was developed including TV, OOH, and digital
INFLUENCERS: an ambassador program was put together, selecting top influencers to create their own content to launch the brand. In addition to a mass gifting activation.
A launch event took place in the presence of key opinion leaders and industry representatives, followed by the support of a press release for further exposure and an interview set up in key titles.