Create rituals and key moments of consumption at major touchpoints



Objective

Increase awareness for Aperol Spritz and hype for the international concept of Aperitivo

Plan

APEROL TERRAZZA POP-UP
Bringing a global concept of an Aperol Terrazza to Lebanon by launching a series of outlet take-overs popping up at various hotspots throughout the summer

MOBILE TOUR
Creating a moving advertisement roaming through key areas and providing Aperitivo moments 

RESTAURANT ACTIVATIONS
Building a consumption ritual around the Aperol Spritz serve making it a more exciting item to order and introducing key collaterals 

EVENTS
Sponsoring a series of events to be visible throughout the season

Outcome

BRAND  RESULTS :The brand grew by 53% in 2019 versus 2018. In 2019, events gathered more than 7,500 guests

PR RESULTS: Over 380 social media mentions with a reach of 2.5 million

INSTAGRAM: Reach 300,000 / Impressions 600,000/ Peak Engagement Rate: 300%/ Views: 90,000 / 20% increase in followers 

FACEBOOK: Reach 1,158,824/ Peak Engagement Rate: 30%/ Video Views: 101,443 / Page Views: 1,500