Increase awareness for Aperol Spritz and hype for the international concept of Aperitivo
APEROL TERRAZZA POP-UP
Bringing a global concept of an Aperol Terrazza to Lebanon by launching a series of outlet take-overs popping up at various hotspots throughout the summer
MOBILE TOUR
Creating a moving advertisement roaming through key areas and providing Aperitivo moments
RESTAURANT ACTIVATIONS
Building a consumption ritual around the Aperol Spritz serve making it a more exciting item to order and introducing key collaterals
EVENTS
Sponsoring a series of events to be visible throughout the season
BRAND RESULTS :The brand grew by 53% in 2019 versus 2018. In 2019, events gathered more than 7,500 guests
PR RESULTS: Over 380 social media mentions with a reach of 2.5 million
INSTAGRAM: Reach 300,000 / Impressions 600,000/ Peak Engagement Rate: 300%/ Views: 90,000 / 20% increase in followers
FACEBOOK: Reach 1,158,824/ Peak Engagement Rate: 30%/ Video Views: 101,443 / Page Views: 1,500