LAU MOBILE CLINIC COVID19 AWARENESS

Objective

In 2020, the main news and focus was on COVID-19, which was spreading rapidly to all the Lebanese regions. LAUMC-RH used this mobile clinic to launch a national campaign in April 2020. Today, the Mobile Clinic is still visiting areas and doing free PCR tests to its residents.

Plan

An ongoing campaign visiting all corners of Lebanon to provide PCR tests for free and create awareness around Covid-19. 

Outcome

In April, the mobile clinic visited over 40 cities and villages and conducted more than 1400 PCR Test. Within 3 months, the clinic visited more than 150 locations.

191 online coverage of the news through videos and articles 

5 local TVs covered it several times

2 TV programs featured the news 

4 regional TV coverage 

European news 

PR Value worth (USD)      1,331,150