Create a platform that gives key targets the chance to experience “space race” through activations and key photo opportunities






Objective

Launch UB20, the latest adidas running shoe with ULTRABOOST technology 

Plan

Build a unique experience for key influencers around the campaign message “Goodbye Gravity” and the collaboration with the international space station.

Customized space cases were created as shoe boxes and delivered by an astronaut to key influencers and brand ambassadors. A filming crew accompanied the astronaut for an impromptu photoshoot highlighting the UB20, creating still and moving content for influencers to post. 

Outcome

SOCIAL MEDIA: Engagement through the posts & stories of the ambassadors 

RESULTS: 54 SM MENTIONS / 127,297 IMPRESSIONS / 5,318 INTERACTIONS