CHEER & HYDRATE WITH AQUAFINA



Objective

CELEBRATE THE 20TH EDITION OF THE BEIRUT MARATHON & 10 YEARS OF PARTNERSHIP

Plan

13 water stations were placed along the track, through which

As the official hydration partner 2 dedicated stations were booked toto ensure proper engagement, creating fun moments with consumers 

Along the track, the atmosphere was simply phenomenal and unmatched at Aquafina’s cheering station. 

A cheering station with upbeat music, a cheerleader performance and influencer partnership with renowned TV host & comedian Ely Chemaly. 

An activated space where marathon goes can learn more about the brand through fun and interactive games. 

Outcome

120,000 Aquafina bottles were distributed to all runners and participants

12,000 runners engaged and interacted with the brand 

Over 2,200 branded promotional item distributed 

Positive sentiment and engagement with Ely Chemaly