CELEBRATE THE 20TH EDITION OF THE BEIRUT MARATHON & 10 YEARS OF PARTNERSHIP
13 water stations were placed along the track, through which
As the official hydration partner 2 dedicated stations were booked toto ensure proper engagement, creating fun moments with consumers
Along the track, the atmosphere was simply phenomenal and unmatched at Aquafina’s cheering station.
A cheering station with upbeat music, a cheerleader performance and influencer partnership with renowned TV host & comedian Ely Chemaly.
An activated space where marathon goes can learn more about the brand through fun and interactive games.
120,000 Aquafina bottles were distributed to all runners and participants
12,000 runners engaged and interacted with the brand
Over 2,200 branded promotional item distributed
Positive sentiment and engagement with Ely Chemaly