Lycee Franco-Libanais

Objective

To strategically execute a comprehensive communication and reputation management rollout for the Mission Laïque Française (MLF) and the Lycée Franco-Libanais Verdun (LFLV) in Lebanon, encompassing a full Public Relations (PR) plan, media communication, legal advocacy, and internal engagement with all stakeholders

Plan

  • Full PR plan 
  • Media communication
  • Legal battle 
  • Internal communication with all stakeholders

    We leveraged a multi level program that

  • reassured parents and students

  • showed long term commitment

  • responded with legal answers

  • Showed investment in improving premises

  • Reaffirmed historical educational values 

  • Conducted guided visits to kindergarten renovated location

  • Called for alumni endorsements

  • Connected with parents’ committees

  • Undertook counter-legal actions against law suiters and propagated wins

Outcome

  • Brought back normality in 4-6 months time
  • Resumption of classes and subscriptions 
  • Climate and mood improved dramatically