To uplift the image of City Centre Beirut as the hotspot destination for fashion in the city.
Organize a fashion week twice a year (Fall-Winter and Spring-Summer) inviting a well-known local/international fashion designer to do a fashion show of their latest collection on the opening ceremony, followed by 3 to 4 days of fashion shows held by the fashion tenants in the centre.
$150,000 in PR value
300 guests attending
Social media coverage
8 TV and live roadshows